
About Keith
Ambassador, Advocate, Explorer.
Business Strategist and Community builder.
I trained as a scientist, ran sales and marketing teams, explored the fundamentals that make organizations successful from both the top and from entry level employee and customer experience points of view. At the same time, I honed my skills as a working visual journalist; one with the business skills to effect positive organizational change.
I bring to the table many years of broad experience with senior leadership and management positions in Sales, Marketing and Communications roles. Lots of product & new company launches as well as initiating strategic pivots & providing executive coaching.
As an Astia Advisor, and independent contributor, I can provide guidance to startups and fast scaling businesses. The conversational web and real time communications tools have created new rules of engagement and I enjoy influencing strategy and helping teams achieve their goals.
You will also find me as a frequent contributor to regional news outlets as diverse as the purely print The CRYER in Maine and the fully digital on-line Manchester Ink Link in New Hampshire. For nearly ten years I was the photographer for Xconomy in Boston & NY as well as a regular contributor to The Forecaster in Maine.
My particular focus is community building and healthcare startups where I can have a lasting impact on people and organizations. I take great pride in combining business and visual expertise to help insure client success!
About Keith Spiro Media

Helping you and your organization be seen, be heard and be found; Combining professional photojournalism with decades of corporate sales and marketing leadership. Hire me for a strategic planning or a fast and effective marketing strategy consult. I can do zoom call workshops and strategy sessions for leaders, managers and individuals. Team building & coaching sessions are available.
KEITH SPIRO is a Business Strategist and Community Builder with a strong focus on bridging cultures and generations. I have an extensive track record of leading, motivating and coaching teams to deliver results.
I bring to the table more than thirty years’ experience in senior leadership and management positions in Sales, Marketing and Communications roles from product & company launches to strategic pivots and executive coaching work. I am an Astia Advisor and have a keen interest in working with high impact startups and other organizations that can make a difference in community and health.
I can help you design strategy and launch for your key programs as I did when The BioTech Games was first introduced in Boston. Rather than compete with Major League Sports Coverage – we provided imagery and video footage picked up by other media outlets because it complimented mainstream needs.
What really drove success was the buy-in of many of the Boston area biotech firms. Encouraging and highlighting competition in a fun way, we watched challenges and face-offs expand to include high energy boosts from companies like Synlogic and Ginkgo Bioworks:
Nationally recognized Top Goal Setting Expert Debra Eckerling invited me to speak on her #GoalChatLive program to share simple tips I’ve used with clients to immediately improve their client and customer Outreach at little to no expense with tools most businesses use today. Community Building requires dialogue and is a two way endeavor.
ASK US ANYTHING is a collaboration that Bruce Jones, Lew Sabbag and I have been doing for more than a decade. As a team we have worked on special assignments bringing our diverse skills together to problem solve for business. We are constantly addressing the issues around REINVENTION.
We had a lively conversation with Top Goal Setting Expert Debra Eckerling that began with “A philosopher. a note-taker, and a penguin-draw-er walk into a LIVE BROADCAST …” You don’t have to imagine what happened, because you can listen here!
Got a question?
Reach out today and let’s chat!
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