My three words for 2022
Choosing three words to guide your year helps keep you focused daily on your long game goals. […]
Author: Keith Spiro
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Posts by Keith Spiro
Transforming Our Towns and Cities into 21st Century Centers of Opportunity
Transforming our cities and towns require digital technology and a passion to dream, promote and envision ‘the opportunites. […]
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Derailed by a Press Release
BM connection: Derailed by a press release For immediate Release: Press Releases are Old School Want a fast way to DERAIL your prospective customer? Just mass blast those press releases to media resources and hope somebody publishes it. Press releases are just so old school.Every business knows the press release drill. Write up the who, […]
The Boston & Maine Connection: Customer Experience
One of the great business lessons of the COVID-19 pandemic is the power of great customer interactions. Human vs bot became apparent. Dell computer championed the customer experience. […]
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The Creative Economy and Permanent Media
Creatives can succeed best when they use permanent media rather than social platforms. Invest in making your own website popular rather than trying to win the viral lottery of social media, […]
Where not to place important content
B&M connection May 2021 Where should you place your important digital content? Hint: Not on social or Temporary media. In the old days, all information could be found bound in libraries and archives that categorized the information by subject and author. Newspapers were bound and stored in print or on micro type readers that only […]
The Power of Outreach
B&M The Power of Outreach. Regardless of whether you are launching a new product, a new business or a new organizational initiative, you need a team around you to be successful. But what do you do in these times, if you or your craft make you a single practitioner or a solo-entrepreneur? Now, more than […]
The story Behind the Cat Came Back
Today’s Keith Spiro Communicast post in the Manchester Ink Link talks about a pedestrian crosswalk transformed by an artsy repeating image of cats. The stencil was created by the creative team at Orbit Group and David Hedy was my key contact to all the excitement.I remembered the old children’s song THE CAT CAME BACK that […]
The Eyes of March: Blurring the Line between Digital & Print
Who defines breaking news? And what dictates what a newspaper prints to be important enough to present to the reader? Shouldn’t the community take hold of the narrative of what is important to community and what matters to us most? […]
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Boston & Maine Connection: Celebrating Valentine’s Day All Month Long
Boston & Maine Connection: Celebrating Valentine’s Day All Month Long Valentine’s Day has become a day of exchanging positive greetings at every level including family and friends and grade school, children exchanging cards if they are physically in classrooms these days. The origin of Valentine’s Day was a Roman festival celebrating spring which has […]
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