Veterans Day is always a bittersweet time for me. On November 11-14, 2019, I experienced the profound loss of both my parents. Their parallel lives enriched mine, emphasizing kindness, community, and appreciation for life’s simple moments. Their legacy lives on. […]
Read More… from Life off the Rails – Be a Blessing to Others
Community binds us together. Technology has transformed the way we interact with others. Showing up and walking around can shift culture. […]
Read More… from Bath Maine’s Nautical Mile can Build Stuff, Do Stuff
City of Ships, home of Maine’s First Ship has lessons for all of us when it comes to meeting goals and providing learning opportunities. […]
Great News for Artists. Use social media feeds rather than be used by them. You have an advantage. Don’t give it away.Use the worksheet to guide your thinking about better marketing and time management decisions. You can also use it as a first step to a consultation with me. […]
Today, engagement and hyper community focus is what most people seek.. Social media is the low cost space to enter the media world to share your existence and your business values. […]
Read More… from Six Steps to better media results for small businesses
The counter to the word “urgent” is “important.” Great results require a marketing person to differentiate which one to respond to first. […]
I am frequently asked how a business can reach potential buyers when there is so much noise in the marketplace. How do you find customers? In the best of circumstances, you don’t find customers. They find you. […]
BM connection: Derailed by a press release For immediate Release: Press Releases are Old School Want a fast way to DERAIL your prospective customer? Just mass blast those press releases to media resources and hope somebody publishes it. Press releases are just so old school.Every business knows the press release drill. Write up the who, […]
One of the great business lessons of the COVID-19 pandemic is the power of great customer interactions. Human vs bot became apparent. Dell computer championed the customer experience. […]
Read More… from The Boston & Maine Connection: Customer Experience
Who defines breaking news? And what dictates what a newspaper prints to be important enough to present to the reader? Shouldn’t the community take hold of the narrative of what is important to community and what matters to us most? […]
Read More… from The Eyes of March: Blurring the Line between Digital & Print