Chickens and Wolves Together, Oh My!

Great News for Artists. Use social media feeds rather than be used by them. You have an advantage. Don’t give it away.Use the worksheet to guide your thinking about better marketing and time management decisions. You can also use it as a first step to a consultation with me. […]

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Six Steps to better media results for small businesses

Today, engagement and hyper community focus is what most people seek.. Social media is the low cost space to enter the media world to share your existence and your business values. […]

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B & M Connection: Venturing beyond the world of marketing communications

August 2023 New to Communications and Marketing? Are you charged with the responsibility of delivering signed contracts, sales or bottom-line business results? Your comfort level and confidence in marketing, communications and outreach will often determine the level of results your endeavor can achieve and stress is your biggest enemy here. As artificial intelligence and algorithms […]

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Quick tips on Great Content Creation

I am frequently asked how a business can reach potential buyers when there is so much noise in the marketplace. How do you find customers? In the best of circumstances, you don’t find customers. They find you. […]

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Transforming Our Towns and Cities into 21st Century Centers of Opportunity

Union +Co a company transforming their town. Their Logo is displayed

Transforming our cities and towns require digital technology and a passion to dream, promote and envision ‘the opportunites. […]

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Derailed by a Press Release

BM connection: Derailed by a press release For immediate Release: Press Releases are Old School Want a fast way to DERAIL your prospective customer? Just mass blast those press releases to  media resources and hope somebody publishes it. Press releases are just so old school.Every business knows the press release drill. Write up the who, […]

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The Boston & Maine Connection: Customer Experience

One of the great business lessons of the COVID-19 pandemic is the power of great customer interactions. Human vs bot became apparent. Dell computer championed the customer experience. […]

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The Eyes of March: Blurring the Line between Digital & Print

Who defines breaking news? And what dictates what a newspaper prints to be important enough to present to the reader? Shouldn’t the community take hold of the narrative of what is important to community and what matters to us most? […]

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Boston & Maine Connection: Celebrating Valentine’s Day All Month Long

Boston & Maine Connection: Celebrating Valentine’s Day All Month Long Valentine’s Day has become a day of exchanging positive greetings at every level including family and friends and grade school, children exchanging cards if they are physically in classrooms these days.   The origin of Valentine’s Day was a Roman festival celebrating spring which has […]

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My three words for 2021. Guiding words rather than New Year Resolutions.

My three words for 2021. Guiding words rather than New Year Resolutions. My three words for 2021:  Directness – Flexibility – Action Guiding words rather than New Year Resolutions. After a year filled with all kinds of surprises, I’ve learned to pace myself, accept that I can’t predict today, let alone anything in the future, […]

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