The counter to the word “urgent” is “important.” Great results require a marketing person to differentiate which one to respond to first. […]
B & M Connection: Important vs. Urgent
My 3 words for 2023
My three words for 2023 were Delight, Magical and (being) Present. […]
Quick tips on Great Content Creation
I am frequently asked how a business can reach potential buyers when there is so much noise in the marketplace. How do you find customers? In the best of circumstances, you don’t find customers. They find you. […]
Don’t let the Gatekeepers win.
Gatekeepers present friction between writer and audience, manufacturer and consumer. Here’s how to bypass them completely. […]
My three words for 2022
Choosing three words to guide your year helps keep you focused daily on your long game goals. […]
Transforming Our Towns and Cities into 21st Century Centers of Opportunity
Transforming our cities and towns require digital technology and a passion to dream, promote and envision ‘the opportunites. […]
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Derailed by a Press Release
BM connection: Derailed by a press release For immediate Release: Press Releases are Old School Want a fast way to DERAIL your prospective customer? Just mass blast those press releases to media resources and hope somebody publishes it. Press releases are just so old school.Every business knows the press release drill. Write up the who, […]
The Boston & Maine Connection: Customer Experience
One of the great business lessons of the COVID-19 pandemic is the power of great customer interactions. Human vs bot became apparent. Dell computer championed the customer experience. […]
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The Creative Economy and Permanent Media
Creatives can succeed best when they use permanent media rather than social platforms. Invest in making your own website popular rather than trying to win the viral lottery of social media, […]
Where not to place important content
B&M connection May 2021 Where should you place your important digital content? Hint: Not on social or Temporary media. In the old days, all information could be found bound in libraries and archives that categorized the information by subject and author. Newspapers were bound and stored in print or on micro type readers that only […]