Trust Authenticity and a lot of backroom preparation and planning. Sir Paul McCartney’s #FreshenUpTour exemplifies top shelf marketing. […]
Read More… from Sir Paul McCartney Beatle Memory Marketing #FreshenUpTour #BAT2018
Technology; the Third Pillar of Biz – Art – Tech = Success
Technology is just a tool and a means to an end result. The goal is community, trust, and connection. […]
Read More… from Technology; the Third Pillar of Biz – Art – Tech = Success
The #ART component of Business-Art-Technology for 2018
ART – The #ART component of Business-Art-Technology for 2018. The next set of #BAT2018 awards. Previously we recognized the Jackson Laboratory in Bar Harbor, Maine, founded in 1929, as an organization worthy of #BAT2018 note. Now let’s explore what it takes to be heard. Winning organizations captures our imagination and move us to action. Whether […]
Read More… from The #ART component of Business-Art-Technology for 2018
The Business component of #BAT2018 Business-Art-Technology
BUSINESS – The #Business component of #BAT2018 -Business-Art-Technology for 2018 I launched the year with a column talking about going to #BAT in 2018 and I’ve received a whole lot of feedback and acknowledgement that I’ve touched on something important. The speed of change and the need for human adaptation leaves many of us trying […]
Read More… from The Business component of #BAT2018 Business-Art-Technology
The Creatives
Creatives will become the glue binding together our humanity and the machine world. They are more important than ever. […]
My Three Words: 2018 Going to BAT
For 2018 my 3words are Business, Art and Technology and I will be mindful that all three are intricately interwoven in any successful endeavor […]
Conversational Web, AI & a Trillion Dollar Bubble
The conversational Web, AI and a trillion-dollar bubble. At MoNage, we explored the future of the conversational web and the convergence of computing, cryptocurrency, AI, Communications, messaging and their underlying ecosystems. I spoke about trillion dollar opportunities and my concerns that tomorrow’s conversational web may well be compromised by today’s failure to fully encompass diverse […]
Read More… from Conversational Web, AI & a Trillion Dollar Bubble
Hurling Comes to Boston
The oldest and fastest team sport in the world visited Boston yesterday. Hurling, the ancient and Legendary national game of Ireland played out at Fenway Park before a crowd of some 28,000 people including this first timer. Played with an ash stick called a hurley and a leather ball called a sliothar (which looked like […]
Urgent v. Important; A Social Media Time-out
If Urgent makes us feel competent then important is likely to be a time elongated task shadowed by fear […]
Read More… from Urgent v. Important; A Social Media Time-out
Video is Now
Why video? Why now? Because studies by Animoto, Google and Hubspot support the proposition that marketing is moving to video and visuals at an ever accelerating pace. Here are some baseline statistics: 4X as many customers would rather watch a video about a product than read about it. (Animoto, 2015) Almost 50% of internet users […]