The White Mountain came to town in the shape of Dan Szczesny’s winter book tour. I’ve seen many different attempts at doing business on Facebook and we’ve all seen those noxious notes that “others have boosted ads like this” and heard the many negative comments ranging from naivety to manipulation when it comes to Facebook. […]
Then and Now
This is a time of great change in how people get information, gather together in community and communicate with one another. But despite all the technological advancements, most of us do best when we feel part of a community. The best businesses are those that recognize and honor these connections. […]
One Person Can Make a Difference
Do you need some inspiration right now? Do you despair that your voice can’t be heard above the well-funded highly divisive world of social media promotion and politics? Here are just two examples of individuals who have inspired hundreds to take tangible action and made a difference in their respective communities. Just recently in Bath, […]
Do Me a Favor -Facebook
Do you have a Facebook business page or Linked-In Profile? You can spend a lot of time and effort to grow the ‘likes’ and follows for your business or cause. But, you are still very much at the mercy of those pesky and ever changing algorithms. […]
Sir Paul McCartney Beatle Memory Marketing #FreshenUpTour #BAT2018
Trust Authenticity and a lot of backroom preparation and planning. Sir Paul McCartney’s #FreshenUpTour exemplifies top shelf marketing. […]
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Technology; the Third Pillar of Biz – Art – Tech = Success
Technology is just a tool and a means to an end result. The goal is community, trust, and connection. […]
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The #ART component of Business-Art-Technology for 2018
ART – The #ART component of Business-Art-Technology for 2018. The next set of #BAT2018 awards. Previously we recognized the Jackson Laboratory in Bar Harbor, Maine, founded in 1929, as an organization worthy of #BAT2018 note. Now let’s explore what it takes to be heard. Winning organizations captures our imagination and move us to action. Whether […]
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The Business component of #BAT2018 Business-Art-Technology
BUSINESS – The #Business component of #BAT2018 -Business-Art-Technology for 2018 I launched the year with a column talking about going to #BAT in 2018 and I’ve received a whole lot of feedback and acknowledgement that I’ve touched on something important. The speed of change and the need for human adaptation leaves many of us trying […]
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The Creatives
Creatives will become the glue binding together our humanity and the machine world. They are more important than ever. […]
My Three Words: 2018 Going to BAT
My Three Words for 2018 – Business, Art & Technology Continuing a long standing tradition started by Waterville Maine native Chris Brogan, I have been starting out each year with three words to guide my success in the year ahead rather than a series of New Year resolutions that are too easily broken. There is […]