Urgent v. Important; A Social Media Time-out
If Urgent makes us feel competent then important is likely to be a time elongated task shadowed by fear […]
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Author: Keith Spiro
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Posts by Keith Spiro
Video is Now
Why video? Why now? Because studies by Animoto, Google and Hubspot support the proposition that marketing is moving to video and visuals at an ever accelerating pace. Here are some baseline statistics: 4X as many customers would rather watch a video about a product than read about it. (Animoto, 2015) Almost 50% of internet users […]
Hey, What you guys doing?
Hey, what you guys doing? It’s a complex question asked in a simple way. While it came from the mouth of a two-and-a-half-year-old as he toddled over to see what his big brother and big sister were doing, the significance of the question sheds light on a basic human need. “What are you guys doing?” […]
Raspberry Harvest
It’s the perfect childhood memory I didn’t have. Now living out in the country it’s raspberry picking season and the bramble scratches my skin as I work my way through raspberry canes that tangle as they always seem to do. No matter. The lure of ripe juicy raspberries just out of reach beckons and I […]
My first practice of Tai Chi
With soft meditative music in the background, nearly a dozen of us gather on the brick patio behind the Topsham Library for an introductory lesson in Tai Chi. We focus on the three basic conditions: Mind, Breath and Posture. We learn to transfer energy by gathering fresh energy from the sky and ground while breathing […]
Dr. Chatbot or AI meets the Botniks
I recently read an article about the National Health Service in England beginning a collaboration with a digital media company to build a Chatbot that can interface with patients. One of the biggest issues in the British Healthcare System is how long a patient waits to see a doctor and in parallel with that wait, […]
Busting Stereotypes – Bankers & Bikers
Also known as Being seen, Being heard and Being found – for all the right reasons. Bankers & bikers bring certain images to mind. Some are not flattering and others are not exciting. What do you think of when you see that leather jacket with colors on the back? Bikers, or more correctly ‘motorcycle enthusiasts’ […]
Fly the Friendly Skies – Big Wind Day
Big Wind Day. #231wind No, this is not about an airline and the problems they run into with a long history of customer satisfaction issues and overbooking. The post came about after seeing this meme passed along this morning from friend Lennox Chase. ” Don’t get mad. Don’t get even. Do better. Much better. Rise above.” […]
Trust
Does your business engender trust with your customers and your vendors? I’ve been thinking a lot about this word trust lately. It was a pivotal word influencing the outcome of the national election. It also played prominently across all the presentations at Xconomy’s recent conference, What’s hot in Boston Health Tech. Boston contains a high […]
Handing off the Torch in Boston
On 1-11 (2017) At 1:11 (pm) In 111 Dartmouth Street (Boston) We empowered our friend and Open Hub Co-founder To help take Epicenter Community to the next level Open Hub Boston was formed in April of 2013 to continue the good work of Boston’s longest serving mayor, Mr. Tom Menino. Where Boston World Partnerships ended, […]