Exploring the synergy between art & business. We all need communication vehicles that share the great things happening in our communities. Some are digital. Some are print. All need to build relationships and trust in the partnership between readers and those who desire to earn the right to reach them. […]
Category: Business Strategy
2020 Vision: My Three Words
Leadership – Journalism – community. 2020 was anything but perfect vision. My three words takes a closer look. […]
Boston & Maine – 7th Anniversary Brunswick Downeaster – Travel is fatal to prejudice
When the AMTRAK Downeaster pulls out of a station it becomes a long skinny Maine town. Civility of Rail travel and human connection. […]
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It Can Only Happen in an Open Community
When biotech companies gather, good things happen. Especially with disarmingly easy looking lawn games. It Can Only Happen in an Open Community The FRAXA Biotech Games exploded onto Cambridge Crossing with a capacity crowd. What was immediately obvious was the genuine camaraderie and mutual support of the biotech community and its many vendors to help […]
Winning at Facebook
The White Mountain came to town in the shape of Dan Szczesny’s winter book tour. I’ve seen many different attempts at doing business on Facebook and we’ve all seen those noxious notes that “others have boosted ads like this” and heard the many negative comments ranging from naivety to manipulation when it comes to Facebook. […]
Then and Now
This is a time of great change in how people get information, gather together in community and communicate with one another. But despite all the technological advancements, most of us do best when we feel part of a community. The best businesses are those that recognize and honor these connections. […]
One Person Can Make a Difference
Do you need some inspiration right now? Do you despair that your voice can’t be heard above the well-funded highly divisive world of social media promotion and politics? Here are just two examples of individuals who have inspired hundreds to take tangible action and made a difference in their respective communities. Just recently in Bath, […]
Do Me a Favor -Facebook
Do you have a Facebook business page or Linked-In Profile? You can spend a lot of time and effort to grow the ‘likes’ and follows for your business or cause. But, you are still very much at the mercy of those pesky and ever changing algorithms. […]
Sir Paul McCartney Beatle Memory Marketing #FreshenUpTour #BAT2018
Trust Authenticity and a lot of backroom preparation and planning. Sir Paul McCartney’s #FreshenUpTour exemplifies top shelf marketing. […]
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The #ART component of Business-Art-Technology for 2018
ART – The #ART component of Business-Art-Technology for 2018. The next set of #BAT2018 awards. Previously we recognized the Jackson Laboratory in Bar Harbor, Maine, founded in 1929, as an organization worthy of #BAT2018 note. Now let’s explore what it takes to be heard. Winning organizations captures our imagination and move us to action. Whether […]
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