Trust Authenticity and a lot of backroom preparation and planning. Sir Paul McCartney’s #FreshenUpTour exemplifies top shelf marketing. […]
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Category: Business Strategy
The #ART component of Business-Art-Technology for 2018
ART – The #ART component of Business-Art-Technology for 2018. The next set of #BAT2018 awards. Previously we recognized the Jackson Laboratory in Bar Harbor, Maine, founded in 1929, as an organization worthy of #BAT2018 note. Now let’s explore what it takes to be heard. Winning organizations captures our imagination and move us to action. Whether […]
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The Business component of #BAT2018 Business-Art-Technology
BUSINESS – The #Business component of #BAT2018 -Business-Art-Technology for 2018 I launched the year with a column talking about going to #BAT in 2018 and I’ve received a whole lot of feedback and acknowledgement that I’ve touched on something important. The speed of change and the need for human adaptation leaves many of us trying […]
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The Creatives
Creatives will become the glue binding together our humanity and the machine world. They are more important than ever. […]
My Three Words: 2018 Going to BAT
For 2018 my 3words are Business, Art and Technology and I will be mindful that all three are intricately interwoven in any successful endeavor […]
Conversational Web, AI & a Trillion Dollar Bubble
The conversational Web, AI and a trillion-dollar bubble. At MoNage, we explored the future of the conversational web and the convergence of computing, cryptocurrency, AI, Communications, messaging and their underlying ecosystems. I spoke about trillion dollar opportunities and my concerns that tomorrow’s conversational web may well be compromised by today’s failure to fully encompass diverse […]
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Urgent v. Important; A Social Media Time-out
If Urgent makes us feel competent then important is likely to be a time elongated task shadowed by fear […]
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Video is Now
Why video? Why now? Because studies by Animoto, Google and Hubspot support the proposition that marketing is moving to video and visuals at an ever accelerating pace. Here are some baseline statistics: 4X as many customers would rather watch a video about a product than read about it. (Animoto, 2015) Almost 50% of internet users […]
Hey, What you guys doing?
Hey, what you guys doing? It’s a complex question asked in a simple way. While it came from the mouth of a two-and-a-half-year-old as he toddled over to see what his big brother and big sister were doing, the significance of the question sheds light on a basic human need. “What are you guys doing?” […]
Dr. Chatbot or AI meets the Botniks
I recently read an article about the National Health Service in England beginning a collaboration with a digital media company to build a Chatbot that can interface with patients. One of the biggest issues in the British Healthcare System is how long a patient waits to see a doctor and in parallel with that wait, […]