The Boston and Maine Connection – Validation Validation, the independent corroboration of your mission by one or more individuals who make you feel like you’re not out there all by your lonely self as you drive toward your business goals. It takes a lot to put yourself out there in the public eye to expose […]
Category: Business Strategy
The Platform, she said, was Chocolate
The platform, she said, was chocolate. And much of the marketing centered around fair trade cocoa and real chocolate chips. I was sold. I got the whole concept in the first presentation. The hot chocolate mix was OK. What chocoholic could find fault with a product that had melting chocolate chips at it’s core? Even […]
Magical Marketing of an Epic Eggplant
The Magical Marketing of an Eggplant of Mythical Proportion Yes, folks, this is truly an eggplant love story that started many decades ago when I first met my then future father in law. He was a meat and potatoes kind of man. When I first started dating his eldest daughter, I was quickly under suspicion […]
The Lessons of Challenger -30 years later
The Boston & Maine Connection – PR Disaster Planning The lessons of Challenger – Fast Forwarded Thirty Years January 28th a sad but also long ago memory brought back painfully fresh. It is the 30th anniversary of the Space Shuttle Challenger disaster. At the time, Outer Space, was the new frontier and frontiers are fraught […]
NextGen Community Impact
In conversations with the founder of Carii about how to build value in business in this fast changing digital age, I came up with the comment Next Generation platforms for social are needed that cater to the needs of Business & Community to deliver impact. There is just plain too much darn noise out here. […]